Content

How to write good content, find good content, and share good content to improve your digital footprint and reputation.

August 2019

Mary Poppins, PR Genius

By |2019-08-30T14:05:44-05:00August 27th, 2019|Content, Digital Presence, Social Media, Websites|

Inspiration sometimes comes from the strangest places. In PR and Communications, it’s our job to help our clients tell the stories they want to tell, in a way that their target audiences will be most receptive to receiving and recalling them. It’s capturing their culture, mission, vision, and values, and putting communications strategies through that filter [...]

July 2019

March 2019

Paid, Owned, and Earned Media

By |2019-03-14T11:18:24-05:00March 7th, 2019|Content, Digital Presence, Social Media, Websites|

In this article, Glenn May-Anderson of Lumaro Group provides an overview of the three key types of media you need to know about:  Paid, Earned, and Owned Media. One of the subjects I cover often with clients is the different types of digital and traditional media, and how they can be used to positively (or – [...]