Websites

Everything you need to know about websites for your business, your cause, or your organization.

August 2019

Mary Poppins, PR Genius

By |2019-08-30T14:05:44-05:00August 27th, 2019|Content, Digital Presence, Social Media, Websites|

Inspiration sometimes comes from the strangest places. In PR and Communications, it’s our job to help our clients tell the stories they want to tell, in a way that their target audiences will be most receptive to receiving and recalling them. It’s capturing their culture, mission, vision, and values, and putting communications strategies through that filter [...]

July 2019

March 2019

Paid, Owned, and Earned Media

By |2019-03-14T11:18:24-05:00March 7th, 2019|Content, Digital Presence, Social Media, Websites|

In this article, Glenn May-Anderson of Lumaro Group provides an overview of the three key types of media you need to know about:  Paid, Earned, and Owned Media. One of the subjects I cover often with clients is the different types of digital and traditional media, and how they can be used to positively (or – [...]

Yes, You Need a Website

By |2019-03-11T10:34:52-05:00March 6th, 2019|Digital Presence, Websites|

In this article, Glenn May-Anderson of Lumaro Group talks about focal-point marketing, and the importance of your website in your overall communications strategy."I'm not ready to spend $300 a month on a website.  Besides, I already have too much business - what I really need is another massage therapist."I could see in the window behind her that [...]